About Bronwyn Lortan

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So far Bronwyn Lortan has created 5 blog entries.

Mars caught in “the soup”

The Advertising Standards Authority (“ASA”) has recently released its finding on the complaint laid by Unilever against Mars. In its complaint, Unilever alleged that Mars was using misleading packing for its Royco soup. The packing of the soup contained the words “for every pack you buy, you feed a hungry child”. Unilever argued that consumers purchasing the soup were being [...]

By | 1st October, 2013|Advertising law, Consumer Law, PPM Attorneys|

Clarifying the issue on who can issue licenses to animal wranglers in terms of the protection of performing animals act, no 24 of 1935 (papa)

The advertising and entertainment industry was in frenzy recently over who may issue a license to animal wranglers. Animal wranglers were faced with uncertainty as they were told that magistrates were no longer issuing such licenses. Many needed to apply for or renew their licenses as they are only valid for a calendar year and expire on 31 December of [...]

By | 1st October, 2013|Advertising law, Constitutional Law, Media Law, PPM Attorneys|

How trade mark infringement may cost you millions

Trade mark infringement is becoming more and more popular. Advertising agencies fail to advise their clients of the possible legal battles they may be faced with if they make use of registered trade mark in adverts without the owner of that trade mark’s consent. Smartphone giant, BlackBerry recently lodged a successful complaint against Liqui-fruit, for using the slogan BlackBerry, to [...]

By | 30th May, 2013|Advertising law, IP Law, PPM Attorneys|

What is an intellectual property audit and why is it important?

It is a well-known fact that companies that stock tangible assets do a stocktake of their assets at least once a year. So why are companies not doing it for their intangible assets i.e. intellectual property and why is it important to do so? How do you do a “stocktake” of intangible assets? An intellectual property audit (“IP Audit”) is [...]

By | 3rd April, 2013|IP Law, PPM Attorneys|

Domain Disputes

It is bad enough losing your domain to a stranger because you failed to renew it. Now imagine losing the dispute to regain it by failing to comply with the World Intellectual Property Organisation’s (“WIPO”) Rules. Imagine you come up with a brilliant concept for a reality TB show or a series. It is a hit and everyone wants to [...]

By | 1st March, 2013|IP Law, PPM Attorneys|