AVOID TRADE MARK INFRINGEMENT: THE CORRECT WAY TO USE REGISTERED TRADE MARK NAMES IN YOUR ADVERT

If you would like to make use of well-known trade marks to promote your goods and/or services, how would you go about it?  For example, if you are producing an advert for your goods and/or services, whether television, radio, or print media, would you be allowed to make reference to registered trade marks or use puns, which make reference to [...]