The ARB Code is not ‘Members Only’

The Advertising Regulatory Board (“the ARB”) is an independent entity established to regulate advertising in South Africa.  The ARB administers the Code of Advertising Practice which regulates the content of South African advertising.  The ARB’s Code of Advertising Practice sets out the basic principles of what is regarded as acceptable advertising.  Although the ARB is a membership-based entity, and only members of the ARB [...]