- Published on
- by Mathando Likhanya
In modern day society, most companies make use of social media platforms to market themselves and to grow the company’s brand.
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In modern day society, most companies make use of social media platforms to market themselves and to grow the company’s brand.

So you just gave birth to a new adorable bundle of joy and you want to show him/her off to the world. What better way to do so than to upload an image on to your favourite social media page?

I am employed at a law firm and I have a twitter account on which I tweet in my “personal capacity”. My biography explicitly states that “the views tweeted here are explicitly my own”.
Following the recent kidnapping of over 200 school girls in North East Nigeria by militant Islamic group – Boko Haram,[1] the world has seen a reintroduction of the concept of “hashtag activism”.
There have been a few really good user-generated content social media marketing campaigns recently.
So you found a Facebook photo or a Twitter image or perhaps even a YouTube video that you really like – can you use it??
“the Nkandla report shows how Zuma stole your money to build his R246m home. VOTE DA on 7 MAY to beat corruption. Together for change”
The North Gauteng High Court today handed down judgment in the application by various media houses to broadcast Oscar Pistorius’ trial live.
In recent days, a federal jury ordered two media companies to cough up a total of $1,2 million in damages to a freelance photojournalist pursuant to their unauthorised usage of his Twitter photographs.

Companies use online platforms to interact, create and share content online to promote their products and services, raise their company’s profile as it gets the company’s name and brand out into the public domain and to make it easily accessible to its customers.